Privacy Policy Notice
The policy: This privacy policy notice is served by DragonfiAR Limited, TechHub, Urban Village, 221 High Street, Swansea, SA1 1NW under the website; www.dragonfiar.com. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you use our games. If you do not agree to the following policy you may wish to cease viewing / using the game, and or refrain from submitting your personal data to us.
Policy key definitions:
- “I”, “our”, “us”, or “we” refer to the business, [Business name & other trading names].
- “you”, “the user” refer to the person(s) using this website.
- GDPR means General Data Protection Act.
- PECR means Privacy & Electronic Communications Regulation.
- ICO means Information Commissioner’s Office.
- Cookies mean small files stored on a users computer or device.
Key principles of GDPR:
Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.
Processing of your personal data
Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.
- We are exempt from registration in the ICO Data Protection Register because we only process customer and marketing data for our core business.
- Lawful basis: Consent
Where our purpose for processing is: Existing and prospective Customer data
Which is necessary because: Product use, marketing, support tickets and other core business functions.
We process your information in the following ways: Our developed application and game systems, and communications via email.
Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
Sharing your information: We do not share your information with third parties. / We do share your personal information with third parties and they include; .
If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.
Your individual rights
Under the GDPR your rights are as follows. You can read more about your rights in details here;
- the right to be informed;
- the right of access;
- the right to rectification;
- the right to erasure;
- the right to restrict processing;
- the right to data portability;
- the right to object; and
- the right not to be subject to automated decision-making including profiling.
You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.
We handle subject access requests in accordance with the GDPR.
Website Specific
In addition to our mobile policy, by accessing this website you may wish to check our website policy also. It is available Website Privacy Policy.
Device Storage
We use device storage on the device to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the game, to record or log whether you have seen particular messages that we display, to keep you logged in where applicable, to display relevant adverts or content, referred you to a third party website.
Some information is required to enjoy and use the full functionality of the game such as game progression, achievements, and saved states.
Some information will be saved for specific time periods, where others may last indefinitely. Your device OS should provide you with the controls to manage and delete application and game data from your device, please see your specific device for options and instructions.
Data security and protection
We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.
Fair & Transparent Privacy Explained
We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.
Sponsored links, affiliate tracking & commissions
Our games may contain adverts, sponsored and affiliate links on some screens. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, Printful, Appodeal, or are self served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However we do not control the actual adverts seen / displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as ‘non-personalised’ information may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse.
Clickable sponsored or affiliate links may be displayed as a banner, image, video, button, website URL like this; www.printful.com or as a titled text link like this: Printful Custom Merch for your site.
Clicking on any adverts, sponsored or affiliate links may track your actions by using data saved to your device. Your actions are usually recorded as a referral from our website by this data. In most cases we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase, download their game or not.
We use advertising partners in these ways to help generate an income from our games, which allows us to continue our work and provide you with the best overall experience, entertainment and valued information.
If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the game.
In-game Advertisements
Our free games use in-game advertisements to generate revenue to pay for the development, ongoing maintenance, and running costs. Without the advert it would not be possible to offer the games as free. We display adverts in many forms such as banners, images, videos and so on.
If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the game. Sometimes adverts will require you to wait a very short period of time before continuing and sometimes offer an immediate reward for viewing them.
All our adverts are displayed through a 3rd party platform and you can view their privacy policy below:
If you have any issues with adverts displayed, then please contact adverts@dragonfiar.com
Email marketing messages & subscription
Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal data” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.
Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.
Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, you can also unsubscribe from all MailChimp lists, by following this link.
Social Media and Streaming
We also provide links to our social media platforms and streaming content. Viewing, liking, following, subscribing and other such interactions will cause data to be captured on those platforms. Please see the specific platforms data policies for further information.
Game Analytics
We capture game analytics both on the device and via 3rd parties. Our main service provider used in the majority of our games is GameAnalytics. You can find out more about their policies below:
We use this data to capture information such as understand game usage, enhance the game play, support marketing and provide support.
